In the honey segment, raw and unfiltered honey sales are growing at a fast pace, now making up more than a quarter of the overall segment. However, while other new competitors are growing rapidly, Aunt Sue’s was seeing a decline in sales, and needed a makeover. Packaging was updated with a more modern look and feel to appeal to the millennial audience that might not be familiar with the Sioux Honey brand. The redesign boasts bolder and brighter fonts, as well as fresher colors. And the word “Raw” was called out more predominantly to stand out on the shelves and better appeal to the health-conscious shopper.
